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Berger & Föhr



1501 Lee Hill Drive
Unit 16
Boulder, CO 80304

+1 (303) 578-8368





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Mission

Our studio mission is simple — to deliver culturally significant, on-brand creative work that performs for our clients and exceeds expectations. We seek what's most resonant and most visceral to realize maximal brand communication potential.

When we commit to our clients, their goals become our goals. We approach every project like we do every relationship — with openness, honesty, transparency, and respect. There's no other way.

We know that trust and mutual respect foster deep, meaningful collaborative relationships. When paired with determination, original thought, talent, and a little good karma, extraordinary experiences are crafted.





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History



Berger & Föhr began their collaborative journey together in 2002, and some 200+ projects later, they created their namesake studio.

Founded in 2010, Berger & Föhr is an internationally-recognized independent graphic design and communication consultancy. Our creative studio develops culturally significant brand identities for forward-thinking, purpose-driven individuals, brands, and organizations. We specialize in advancing meaningful, enduring ideas and experiences for the people and cultures who engage with them.

Located in Boulder, Colorado, Berger & Föhr designs and produces a broad range of strategic graphic design work while providing various creative services. Our output spans brand strategy, art & creative direction, brand identity systems, environmental graphics, exhibition design, illustration, packaging design, publication and book design, and website and mobile app design.

Our considered approach and international aesthetic empower us to create work for a wide array of clients across the globe ranging from independent startups to much admired, world-renown, publicly-traded companies.

An innate search for meaning, desire for consistency, and distinct concern for appropriateness propel our studio forward. The pursuit of beauty, yearning for clarity, and intuitive understanding of the power of simplicity compel us to create work that resonates and endures.





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Approach



We believe that the best brand identities are mnemonic devices, vehicles for meaning-making, and containers of embodied emotion. The best identities grow in significance and depth through usage, application, and varied yet consistent repetition. We believe in clear communication through refined simplicity. The less muddled an identity, a symbol, an idea — the better it communicates. We seek flexibility, appropriateness, and resonance in all the identity systems we help create.

We begin all of our projects by developing a clear understanding of our partner's organizational ambitions and goals. More specifically, we endeavor to understand our client's origins, ethos, value propositions and differentiators, brand and company values, missions, visions, market sectors, and market positions. Where applicable, we work to further inform and refine these ideas. We believe this knowledge is vital to appropriately consider public perception and desired image, how the work should look/feel, market opportunity, and the cultural constraints that may affect the work's realization and ultimate success. In summary, we seek what's most essential — to yield what's most resonant and realize maximal brand communication potential.

The design process begins only when we've reached a near-certain understanding of our partner's ambitions and goals. We start with a broad exploration at the edges of what's possible and hone iteratively to determine the most promising solutions for review. Then, through a series of presentations, feedback cycles, discussions, and revisions, we agree on the most desired, most appropriate direction.

Once a direction is determined and all associated communication systems refined, we explore a range of in-situ applications to ensure effectiveness, the potential for adaptability, and scalability. This process is cyclical as it applies to all deliverables. Conceptual work is approved, production is performed, and standards are created.

Regarding collaboration and implementation, Berger & Föhr's role varies. Often we assume all aspects of creative execution, serving as in-house out-of-house strategic design resources. Sometimes, we're part of a much larger cross-disciplinary team. Others, we simply focus on visual identity systems or brand identity. And occasionally, we design particular assets, create standards, and determine guidelines, serving as advisors to in-house personnel. When it comes to how we collaborate, we have no clear preference as long as the experience aims to be a rewarding one. Instead, we aspire only to promote the most efficient use of our energies and our partner's resources while ensuring the best possible implementation outcomes.






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Clients



Adidas
ALIFE
Alleans Renewables
Andy Millner
Apocalypse
ATLAS Institute
Autonomy
Biennial of the Americas
Blackbelly
Boulder Museum of Contemporary Art
Bitmark
Braid
Budnitz Bicycles
Burton Snowboards
Capitol
Caprock
Climate Reality Project
Colorado Avalanche Information Center
Clark Richert
Comcast
Computer Arts
Crispin Porter Bogusky
Deborah Berke Partners
Denver Art Museum
Design Within Reach
Dribbble
Ello
Esmetex
Extreme Ice Survey
Fabric
Feral File
Ford
Format
General Assembly
Global Citizen
GOOD Magazine
Gross Magazine
Hampton Architecture
Herman Miller
Hi-Fructose
ICON Magazine
Innovo
Intel
Inworks
James Surls
Jamie Kripke
Jerry Wingren
Joyworld
Kollectiff
LifeLabs
Lithos Energy
Lore
Modular Robotics
MoMA
Nami
Nash
Offline
Onda
Pangeam
Peak Spirits
Pepsi
Percolate
Plantgem
Pollen
Popular Mechanics
Radia
Rapha
Response
Rocky Mountain Institute
Running Tide
Saatchi & Saatchi
Sakuú
Salomon
Santo
Sony
Spoon Magazine
State of Colorado
Timberland
Todd Reed
Tres Birds
University of Colorado
Untitled
V1.VC
West Elk Aircraft
WeTransfer
Yahoo!